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Being conspicuous is the first and foremost requirement to expanding one’s business range. With the increase in social media indulgence, it becomes inevitable for a person to keep its brand socially present on media and be visible to target customer group at all times. Blog posts, videos, advertisements, customer contact etc are proving to be of great importance for young businesses and entrepreneurs in establishing their name!
But, while social media presence is essential to focus on, this more often diverts a businessman from his core goal of focusing on business. Thus, entrepreneurs can take help of virtual assistants here and solve this minute yet significant aberration in business enhancement!
So, you know this is how big businesses flourish. They maintain their social media presence at all times and don’t defer to take help of a virtual assistant for the same. Do you think CEO of Apple Inc. himself operates his media accounts and boosts his media presence? No, we thought so too!
Here are a few ways – a virtual assistant can boost your social media presence:
Social Media Posts
You virtual assistant can create posts for your Twitter, Facebook, Instagram and Linkedin profiles and establish a positive image of your company by showing your company’s core values. It can put up a ‘social voice’ on media and make you stay connected to people! Also, he can posts pictures of your new launches or season sale or discounts on products/services and much more, thus increasing your brand visibility!
Updating Social Media Profiles
It is utterly necessary to keep on updating one’s social media profile to stay conspicuous and maintain your ground on media. Whether you’re supporting a cause or just casually introducing a new product, updating your social media profile for the same can do wonders for your company’s customer reach and revenue. A virtual assistant can help you achieve this through his skills.
Response & Communication
Social media has soon become a fantastic medium for social connect with customers, other businesses and potential customers. Yes, you yourself can post relevant content on media and stay connected but what about when a customer poses a query and reaches out to you about something? A quick response is always great to maintain your brand image. Your VA can enable that by being available all the time and thus he can fully exploit the power of social media commerce.
Engagement with Customers & Partners
Engagement with potential customers and partners is a part of your social commitment. Your Virtual Assistant can follow posts, groups and pages and comment on them to encourage potential customers and partners to do the same. It can also help engage with users which whom you wouldn’t generally be able to engage via static communication.
Social Media presence is highly beneficial in making connections with journalists, celebrities, other businessmen and even with direct target group. Your virtual assistant can make this happen and maintain profitable relationships through social media.
Your virtual assistant follows on latest social media trends and can connect with target market directly. Social trends such as twitter hashtags allow you to have access to millions of users with similar interests as your business. You can respond, share your opinion and stay visible!
Create & Maintain YouTube Channel
Lately, having a YouTube channel has proved to be a great source of staying connected with people. Not only does it make your brand’s media presence healthy but it also portrays you as a conscious and humble company through creative and message oriented videos. Your VA can maintain this easily and save you plenty of time for other work. He can also reply to the comments and make your brand’s communication effective.
Helps Find New Sales Leads
Most businesses spend a great amount of time on finding sales leads online. Provide the ideal buyers’ persona to your virtual assistant and he/she will present with a praiseworthy outcome effectively and in lesser time.
A great way to stay communicative and present your thoughtful ideas is through guest blogging on blogs of your domain. This encourages the same on your blog as well and lets you build your insightful leadership. But finding apt guest blogging opportunities is a lengthy and time-consuming work. You can leave it on your virtual assistant and he can get the work done!
And of course, Maintaining your Own Blog
Maintaining a blog is a cumbersome task – uploading right images, creating perfect content, avoiding copyright issues, proper formatting and so on. You can lay off this task on your virtual assistant’s shoulders and he can manage the blog for you!
Answering Support Tickets
An entrepreneur or CEO gets a number of support tickets daily to answer. It is not possible for a person to take care of support tickets every day and manage business as well at the same time. Your virtual assistant can relieve you off this workload and maintain your effective communication while you deal with your other important business work.
Tracking Competitors’ Social Media Activities
Besides maintaining a healthy social media presence of your company, it is also essential to keep a track of your competitors’ social media activities. This helps you improvise your content, activities and include some media platforms in your strategy as well if needed.
Thus, a virtual assistant can help you maintain a healthy competition and keep you updated!
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